In a digital environment that is becoming more and more congested, the distinction between a mediocre and an exceptional PR agency is usually reduced to strategy, performance and quantifiable output. The contemporary brands require more than mere press releases and…
Revolutionizing the Mirrorless Experience The Samsung NX Series has changed the technology of mirrorless cameras with the power, agility and precision. These cameras marked the strike between the DSLR and the mirrorless by being built around APS-C sensors and interchangeable…
The Power of AI in Imaging Samsung has changed the face of digital photography with its enhanced AI-based imaging engine, most notably the ProVisual Engine that was launched in Galaxy S25 series. This system has smart scene recognition and real-time…
Understand Your Equipment The first step to photography is to know your camera inside out. Regardless of whether you have a DSLR, a mirrorless, or a smartphone camera, the knowledge of the essential settings, such as the aperture, the shutter…
The gist of your photo set up is lenses. It is wise to know what lenses are compatible with your needs and style and invest in them. The 24-70mm f zoom lens is a workhorse; it would be a necessity…
Experiment with Light Painting Light painting entails an entertaining and imaginative process in which photographers employ a prolonged exposure during the night and a traveling source of light to paint patterns in the atmosphere. Take a flashlight, glow sticks or…
The Dawn of Photography: Film and Early Cameras History of cameras starts with camera obscura, an optical phenomenon that existed since ancient times, which projected images through a small hole on to a surface. The 19 th century was characterized…
Start with the Basics: Know Your Camera Any professional photographer started as an amateur and the first thing that you need to know is to learn your camera. Get to know the most important settings like aperture, shutter speed, and…
The Power of Color in Photography Color plays a very important role in photography which influences the emotive and aesthetic impression of a photograph. Photographers apply color deliberately in order to create mood, to emphasize and to narrate. Warm colors…
The New Age of Travel Cameras Gone are the days when travelling involved carrying around heavy DSLRs and other heavy equipments. The modern day compact cameras have become powerful devices which are portable and can perform like a professional. To…