Although it is currently recognized as a commanding contender in the booming U.S. digital camera market, it might surprise some to know that Samsung has actually been manufacturing cameras since the early 1980’s. The division was actually founded 1977 as an extension of Samsung Aerospace. Its 35mm cameras at that time were recognized for their fine technology and optical innovations in such things as auto focus and zoom capabilities.
In the mid 90’s Samsung Camera introduced the worlds first 4X zoom camera. In the later 90’s it introduced the world’s smallest 2X zoom 35mm camera, and also began offering its first digital cameras.
In 1989, Samsung Camera entered the North American market where numerous world-class camera companies had already established their brand position and seemingly left little room for expansion. For Samsung, that has not been the case: Since then, the sophisticated electronics savvy, optics knowledge and design creativity for which Samsung is renowned, have resulted in the steady introduction of a series of fine 35mm cameras, and truly remarkable Digimax digital cameras. In only 13 years, Samsung Camera has established itself in the top 5 position in the market — offering a diverse product line equipped with the most sought after features.
Today, Samsung continues its heritage of innovation. Most recently, the new U-CA series of compact cameras are the first in the world to offer a personalized avatar capability that allows the owner to create an animated image within the camera. Always a leader in optics, Samsung cameras usually include a bonus of excellent macro, or close-up picture taking-capabilities. In addition to taking excellent still and video pictures, the new V50 camera also has a document copying feature, and adapts to 9 different power sources (another world first) — making it an excellent companion for the business/professional person on the go.
Samsung products are available in major retailers throughout the country and worldwide. For the future, Samsung will continue to fine tune its marketing strategies continue vigorous R&D efforts. New bold dealer and consumer programs are being launched regularly.
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